1. Graphic design is the art of organizing visual symbols

Graphic design constructs itself with a visual language that corresponds to the complexity of concepts which we are already sensible with in life. Using shapes, colours and, sometimes, the element of time, this visual language can indirectly mimic or invent objects, feelings, and situations. People, such as graphic designers, interpret and represent these concepts over flat surfaces.

Frequently, graphic design has been mis-introduced as simply a range of applications including typography, print, identity, video, interactive media etc. At other times, graphic design has been mis-equated to the creative idea. Regardless of the application or the idea, graphic design is, first and foremost, a carrier of intricate visual symbols united by a coherent logic.

Different applications of graphic design emphasise a different involvement to the notion of visual symbols. For example, conventional typography is inherently closer to linguistics, while identity design is closer to semiotics—for the freedom of additional visual marks it can employ. Graphic design operates like a hidden hand that supplies existing symbols with a stronger description by the way in which they are combined. It is the meta reservoir standing by.

2. I make graphic design to expand an aura

Always embodied to the surface of physical beings, graphic design has no dimensionality. This is the same attribute that also makes it seize the bulk of our everyday vision, readily and unexpectedly. Graphic design floats on every plane it finds its way to. Already highly plastic and manipulable in nature, graphic design is, at the same time, a medium with great potential to reshape our seen environment.

Unlike art, graphic design explicitly initiates an external dialogue by utilising visual symbols and structures that are built universally. It melts with our loose memory and unfolds meanings and emotions accordingly. Every part of a piece of graphic design has as strong a relationship to the particulars of reality as to another part within the design.

I make graphic design with the awareness of the relationship it has to extrinsic references. The constellation of patterns that graphic design shares with the universe gives each work a distinct aura. Like a garden or a chair, graphic design offers us a mixture of form, colour, human touch, and natural force—it has the ability to move us. I push for the full extent of this capacity.